You don’t have to choose between GEO or SEO when you can optimize for both. Use STAT to find AI Overview opportunities, invest in digital PR to increase brand mentions, and track the right performance metrics. Beyond traffic, it’s important to understand how generative search platforms describe your brand and whether that information is accurate. If most users are entering through the same URLs, that’s a signal that generative engines are referencing those pages. Segment these by platform to see whether ChatGPT, Perplexity, or another tool performs best and adapt your strategy accordingly. In STAT, go to your project view and filter for Top 10 rankings in your keyword set.
When she’s not busy writing, Nabilla enjoys exploring nature and going on adventures. She is passionate about helping people achieve their online goals. With that in mind, we hope you have a clearer vision of how to improve your website’s SEO efforts. However, make sure the keyword placement sounds natural and avoid stuffing unnecessary words.
When you don’t have time to sit down and read, podcasts provide an excellent educational format. You can find guides, the latest news, tips, industry trends, and more on these sites. We also recommend signing up for website newsletters so you can have the latest industry updates delivered to your inbox. The SEO industry can be highly competitive, so specialists can demonstrate their industry commitment by continually learning and developing their skills.
An important thing to consider is exactly how to write alt text. When you look at an image you can likely think of various ways to describe what you see. For SEO purposes, it’s recommended to think strategically about your alt text and try to include some keywords to give your site an extra push. However, alt text cannot be only keyword focused; it should still accurately explain what the image depicts.
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Best free SEO tool for website analysis
You’ll typically find some irrelevant pages in here, or pages that you won’t be able to replicate. The idea is to look in the Backlinks and Domains columns for broken pages with links pointing to them. You’re looking for pages with links for which you have (or could create) a relevant alternative. While you should shift resources toward BoFu keywords, some top-of-funnel content still has value. These kinds of keywords may tend to bring less traffic overall. But the traffic they SEO Anomaly do bring is far more likely to convert into actual customers.
Leverage Programmatic SEO
In the “In Progress” tab, start conversations with your chosen prospects directly from the Semrush tool. To further improve indexation, create and submit an XML sitemap. Use a tool like XML Sitemaps Generator to create an XML sitemap for your website. Read our on-page SEO guide to learn how to optimize the on-page SEO elements of important pages on your site. Title tags, meta descriptions, H1 tags, and alt text are important elements of on-page SEO. Search engines like Google aim to present the most relevant information to users.
- Mangools is an SEO toolkit without the high price tag of premium tools.
- If you find that speed is an issue, you can invest in a CDN later on.
- There are no secrets here that’ll automatically rank your site first in Google (sorry!).
In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. After indexing, search engines rank pages based on relevance, quality, and user experience. Pages that best match a search query appear higher in results, driving more clicks.
They can help your company, whether for the short- or long-term, develop, implement, and manage your search engine optimization. Start by identifying which of your target keywords trigger AI Overviews in Google. You can do this using tools like STAT to monitor owned and unowned AIO appearances.
