Read­ing Time: 11 minutes12 ways to improve the cus­tom­er exper­i­ence for online shop­pers The brand’s app offers per­son­al­ized travel des­tin­a­tions to users based on their pref­er­ences and past book­ings. Before enga­ging with cus­tom­ers, identi­fy your goals for every inter­ac­tion. Some goals you should pur­sue include cus­tom­er loy­alty, increased reten­tion, pos­it­ive brand per­cep­tion, high­er rev­en­ue and increased per­son­al­iz­a­tion. Vikram Khand­pur, SVP of products at Von­age-Eric­s­son and former CPO at Sinch, said AI-based chat isn’t just about cus­tom­er ser­vice. For example, by ana­lyz­ing cus­tom­er his­tory, a chat­bot can cre­ate a…

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